Online dating personal net
What moves will Tinder make to enter this growing market, and can the app make money as fast as it makes matches? The dating app, which pairs potential hook-ups based on a mere glance and swipe of a user’s photograph, is easy to navigate and eliminates the standard, time-consuming features of traditional dating sites that can be overwhelming for users.
This user-friendly approach produces 1.2 billion profile views a day and creates 15 million matches.
One such add-on, Passport, will expose users to more matches by eliminating geographical restrictions, providing access to profiles not limited to the user’s location (the existing model limits users to profiles within a 120-mile area).
Changes in the last year have made Ok Cupid a bit more like Tinder, focusing more on swiping and eliminating the ability to message a user without matching with them first.Also because women must message first, Bumble tends to weed out the slightly more insecure males.However the rate of overly confident males tends to be higher than I've seen on other apps.The Passport feature will accommodate the company’s expansion outside of the dating sphere and beyond romantic interactions, an effort that Tinder would like to make in the long-term to grow its user base by connecting people on social and professional levels.A recent investment in the app by California-based Benchmark – led by Matt Cohler, Tinder board member and former executive at Facebook (FB) and Linked In (LNKD) – suggests Tinder is already thinking about this next move.
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Tinder Plus will also roll out Undo, a feature that will allow users to recall a profile lost by swiping to the left, a hasty gesture that permanently eliminates potential matches.