Online dating demographic market
Or—maybe most importantly—what NOT to do when trying to build a relationship.So, I thought, maybe my swiping/liking/super liking/charming/favoriting experience will help some savvy and perhaps not-so-single marketers out there rethink the way they’re shaping their campaigns.The key difference is that in marketing, different channels must live in beautiful harmony.While your interaction in online dating will likely start in one app and never evolve to another, in marketing you must keep the context the same across mobile, email, social, digital, and beyond.Coffee Meets Bagel heads even further down that spectrum, while services like OKCupid are allegedly for those looking for more committed relationships because the buy-in is higher (more in-depth profile, sophisticated lead–er– scoring, etc).
It doesn’t matter if it’s B2B, B2C, the auto industry, Saa S, or just some girl trying not to live alone with cats for the rest of her life (this be me); at the end of the day, ALL marketing is a human-to-human interaction.
That being said, I’ve heard of all types of relationships resulting from every type of platform, regardless of said “purpose” or stigma.
I realize that each app is in and of itself a different marketing channel.
Online dating teaches us to know the capabilities of your channels and execute on them, understanding what your audience expects.
While in marketing, you must make sure that you approach the interaction holistically.