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The best strategy to do this effectively is to create a recurring series.
Sephora provides a great example with their “Scouted by Sephora” series, where they share information around less well-known makeup products, and answer questions as they come up.
To nail this strategy, be consistent with the time and day of week you go live, feature hosts that aren’t afraid to show off their personalities, and ensure you have someone at the ready to monitor questions so you can answer them either in real-time in the comments or in the actual broadcast itself.
Facebook Live is a great way to broadcast events and connect with your customers or leads who weren’t able to attend.
Hootsuite’s #Hoot Live series shows their audience that they care about keeping them informed and sharing their knowledge, while being able to engage and answer their questions in real time.
Facebook Live is the ideal opportunity to show off the unique personalities and values behind your company, whether it be strolling around the office and showing off your space, interviewing employees, or sharing a sneak peek into a company outing or event.
Perhaps you have a guest speaker come into your office or your CEO is speaking at a local event.
As long as you have a strong internet connection and the permissions to stream the event live, you should absolutely do it!
Now that you’ve got some inspiration, it’s time to get the wheels turning with Facebook Live.
Well, there couldn’t be a better way to connect with your followers and potential customers than live video.
It’s essentially like meeting your customers in person, since the event is happening “face to face” and in real time.
Videos are eligible to show up in an individual's news feed during the live event, as well as after the event has ended.
Yet, the chances of seeing a video while it’s live are now higher since Facebook has updated their ranking algorithm to show more live videos that are streaming in real-time.