Dating vision statements
The company considers the changing business landscape, which influences the possibilities of what the business can do.
The company recognizes the changing market and industry environment.
And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.
Apple Inc.’s vision statement provides specific details about various areas of the multinational business.
Apple Inc.’s generic strategy and intensive growth strategies define such competitive advantage, especially to counteract the effects of competitors like Samsung, Google, Amazon.com, Dell, Lenovo, Sony, and Pay Pal.
Apple has changed its corporate vision and mission statements over time, to reflect changes in the company from the time of Steve Jobs to the current leadership of Tim Cook.
The business outputs enumerated in the corporate mission partly determine Apple Inc.’s marketing mix or 4Ps.
It embodies its philosophies, goals, ambitions and mores.
Any entity that attempts to operate without a mission statement runs the risk of wandering through the world without having the ability to verify that it is on its intended course.
Another characteristic of Apple’s corporate mission is its emphasis on digital distribution services via the Internet.
For instance, the i Tunes online store enables the company to distribute digital content.